Luis & Juke

Luis & Juke

Welcome to the home of Luis & Juke!

Everybody’s got a hero, someone they look up to, and Luis & Juke is no different. Our heroes are the musical innovators of the 1950s, and without a doubt our biggest inspiration has to be Louis Jordan, nicknamed ‘King of the Jukebox.’

Driven by the sounds and styles of the 1950s, our mission is to bring retro back, to combine music with fashion for a New Generation. Our hand-drawn prints and retro plains capture a spirit of adventure and fun that we think has been lacking from the underwear market for too long.

We’re Luis + Juke: dedicated followers of Underwear!

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